Sales Manager

Sales Manager - Technical Sales, Team Development & Commercial Growth

Are you a Successful and Experienced Sales Manager, organised and process-driven, and someone who thrives on being a central cog in the business?

Are you frustrated because you’re not getting the support, or being rewarded appropriately by your present employer?

Do you have experience managing or coaching a small team, are you comfortable challenging underperformance, and have a strong track record of B2B sales?

Are you technically curious, commercially sharp, and do you thrive in a role that’s hands-on and focused on gross profit rather than just turnover?
 

If all the above fits your abilities and personality, and you’re comfortable in a fast-paced SME environment, where things move quickly, standards are high, and accountability matters, then this is the job for you!

Henry Pumps is a fast-growing independent pump distributor, supplying customers across the UK.  They are now seeking a High-Performing, Commercially-Minded Sales Professional to lead, coach and develop their sales function.

**Experience in the pump industry is beneficial, but not essential.
 

Hours and Salary

Full Time - Permanent

£55,000–£65,000 basic + performance bonus.  OTE 75k-80k.

** Benefits we Offer **

1. A stable, growing company with clear direction
2. Structured processes and leadership
3. A supportive but performance-driven culture
4. Opportunity to grow as the business expands
5. Competitive salary based on experience
6. Healthcare insurance after 2 years of continuous work.
7. Dental Insurance after 2 years of continuous work.

About Henry Pumps

Henry Pumps Ltd is a fast-growing specialist supplier of pumps, pumping equipment and engineered water management solutions to commercial, industrial and domestic customers across the UK.

We operate in a fast-paced technical sales environment, supplying customers across sectors including construction, civils, drainage, utilities, facilities management, agriculture, wastewater, flood response and general water management.

The business has ambitious growth plans, with a clear target to increase revenue significantly over the next two years while improving gross margin, product mix, customer service standards and operational discipline.

As part of this growth, we are now looking to appoint a high-performing Sales Manager to lead, coach and develop our sales function.

This is not a corporate “sit above the team” role. This is a hands-on commercial leadership role for someone who can manage people, develop sales strategy, improve standards and personally get involved in the day-to-day sales activity when needed.

The Role

The Sales Manager will be responsible for driving sales performance, improving margin, developing existing and new revenue streams, and leading the day-to-day performance of the sales team.

You will manage, coach and develop our internal sales team, helping them improve technical knowledge, commercial awareness, speed of response, quote quality, follow-up discipline and customer account development.

You will also be expected to lead from the front. That means speaking to customers, handling technical/commercial enquiries, quoting, closing opportunities, developing key accounts and helping the business convert more of the opportunities already coming into the company.

This role requires someone who is commercially sharp, technically curious, process-driven and comfortable working at pace in a growing SME.

Key Responsibilities

Sales Leadership

You will take ownership of daily sales performance, ensuring enquiries are handled quickly, professionally and commercially.

You will be expected to:

• Manage, coach and develop the sales team.
• Set clear expectations around response times, quote quality, follow-up and CRM usage.
• Hold salespeople accountable to agreed standards.
• Review open opportunities, quotations, stalled deals and missed follow-ups.
• Improve conversion rates from inbound enquiries.
• Help the team prioritise higher-value and higher-potential customers.
• Create a stronger sales culture based on pace, accuracy, ownership and commercial awareness.

Hands-On Selling

This is a working sales management role.

You must be willing and able to:

• Handle inbound technical sales enquiries.
• Speak directly with customers.
• Produce quotes.
• Follow up opportunities.
• Close sales.
• Support complex or higher-value enquiries.
• Develop relationships with key commercial customers.
• Step into the day-to-day sales function when the business needs it. 

We are not looking for someone who only wants to manage from a distance.

Commercial Growth

You will help the business grow profitably, not just chase turnover.

You will be expected to focus on:

• Increasing revenue.
• Improving gross margin.
• Growing higher-value product ranges.
• Increasing accessory and add-on sales.
• Developing bundled and engineered pump solutions.
• Supporting new product and own-brand opportunities.
• Helping maximise strategic supplier relationships.
• Identifying new revenue streams across commercial, industrial and technical sectors.

Margin and Pricing Discipline

A major part of this role is improving commercial quality.

You will be expected to challenge poor pricing, unnecessary discounting, weak margin, poor product selection and missed upsell opportunities.

You will need to understand that growth is only valuable if it is profitable.

CRM, Pipeline and Process

You will be responsible for ensuring the sales team uses the CRM properly and consistently.

This includes:

• Accurate opportunity tracking.
• Clear next actions.
• Timely follow-ups.
• Proper customer classification.
• Clean pipeline reporting.
• No stale or abandoned enquiries.
• Clear visibility of sales activity and performance. 

The CRM should become a sales management tool, not just an admin system.

Supplier and Product Development 

You will work closely with senior management and key suppliers to develop product ranges, improve sales knowledge and identify commercial opportunities.

This may include:

• Supporting strategic supplier partnerships.
• Helping launch and grow new product ranges.
• Working with the team to improve product knowledge.
• Feeding customer demand and market insight back into the business.
• Helping turn supplier relationships into revenue and margin growth.

The Person We Are Looking For

We are looking for a high-performing, commercially minded sales professional who has already proven they can sell, manage customers, develop opportunities and raise standards in a sales environment.

You must be comfortable in a fast-paced SME where things move quickly, standards are high and accountability matters.

The ideal person will be:

• Hands-on.
• Commercially sharp.
• Technically curious.
• Strong with people.
• Confident managing and coaching a small sales team.
• Comfortable challenging underperformance.
• Organised and process-driven.
• Strong on CRM discipline.
• Focused on gross profit, not just turnover.
• Able to balance customer service with commercial judgement.
• Resilient, proactive and self-motivated.

You do not need to come from the pump industry specifically, although that would be an advantage. Experience in technical, industrial, construction, civils, drainage, utilities, plant hire, engineering, mechanical products, trade supply or similar B2B sectors would be highly relevant.

Essential Experience

 Applicants must be able to demonstrate:

• A strong track record in B2B sales.
• Experience selling technical, industrial, mechanical or trade-related products or services.
• Experience managing, coaching or developing salespeople.
• Strong commercial awareness.
• Ability to improve sales process and pipeline discipline.
• Confidence using CRM systems.
• Ability to work at pace without constant supervision.
• Evidence of improving sales performance, conversion, margin or account growth.

This Role Is NOT Suitable For Someone Who…

• Only wants a desk-based management position.
• Does not want to personally sell or speak to customers.
• Needs a large corporate support structure around them.
• Is uncomfortable working in a fast-moving SME.
• Avoids difficult conversations.
• Focuses only on revenue and ignores margin.
• Allows poor CRM discipline or weak follow-up.
• Prefers theory over execution.
• Is not willing to be accountable for measurable sales performance. 

We need someone who can lead, sell, coach, improve and deliver.

What Success Looks Like

 A successful Sales Manager at Henry Pumps will help us:

• Increase profitable revenue.
• Improve gross margin and product mix.
• Raise the performance of the sales team.
• Improve quote speed and quote follow-up.
• Increase conversion rates.
• Develop key customer accounts.
• Grow new product ranges and revenue streams.
• Improve CRM discipline and pipeline visibility.
• Build a sales function that is less dependent on the Managing Director.
• Help position the company for its next stage of growth.

Why Join Henry Pumps?

This is a genuine opportunity to join a growing specialist business at an important stage of its development.

The role offers the chance to have a real impact, shape the sales function, develop people, influence product and range strategy, and play a key role in helping the company reach its next level.

For the right person, this role could develop further as the company continues to grow.

We are particularly interested in hearing from candidates with experience in technical sales, industrial products, construction supply, civils, drainage, utilities, plant hire, engineering products, pumps, mechanical equipment or similar B2B sectors.

Our selection process is unique in the marketplace and attracts motivated, productive team members, who we know will be successful and have a great career with us.

We look forward to hearing from you. Don't miss this opportunity.

Start your application NOW!